For the 1999 model year, DaimlerChrysler revived the 300 name on the 300M. This time it was a front-wheel drive, V6 engined car using the Chrysler LH platform. While not technically part of the famous "letter series" of the 1950s and 1960s, Chrysler did use the next letter after the last of the series, the 300L. It was 10 inches (250 mm) shorter than the Chrysler Concorde, and was priced above the Concorde. The 300M was a luxury car as opposed to the mainstream status on the Concorde, and, along with the LHS, was portrayed as one of Chrysler's "flagship" vehicles.