Dodge Ram Pickup 1500

The Ram line was redesigned for 1994. The exterior styling was the result of design concepts by chief designer Phillip E. Payne, plus extensive customer research that revealed that full-sized pickup buyers were enamored of a strong exterior design that suggested the "look of a big rig truck"[3]. Dodge Truck Product Planners recognized that while some customers would not identify with the unique design, it would mandate instant recognition for the new Dodge full-sized pickup. It featured a big rig-looking front end and a large grille and was nothing like Ford or Chevy in design. Engine offerings continued over from the first-generation ram and were the 3.9 L V6, 5.2 L V8, and 5.9 L I6 Cummins Turbo diesel. Added to the line up was a new 488 cubic inch 8.0L V10 engine designed as an alternative to those who wanted superior pulling power but didn't want a diesel. The new V10 and Cummins Turbo diesel could only be had in the 2500 and up trucks. Models were now the 1500 half-ton, 2500 three quarter-ton, and 3500 dual rear wheel one-ton in both 2 and 4 wheel drive in 6 and 8-foot (1.8 x 2.4 m) boxes.

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